Those of us in the digital communications industry and community, spend a lot of time discussing how we can use today’s technologies. However, the new year is almost hear and I’d like to ponder how technology might shape the future of digital communications.
With a group of my colleagues, I recently discussed some of these technologies that may shape the way we as communicators, work.
Virtual and Augmented Reality
With virtual and augmented reality, there is so much potential for communicators. One thing virtual reality will likely do is, continue to enhance the experience of shoppers. Virtual reality has the potential to take the guesswork out of certain shopping experiences. In retail, customers could upload their measurements and pictures to see how clothes may actually look on them. IKEA, launched a pilot program this year that allowed their customers to use virtual reality to build out their actual kitchens.
Another way virtual reality may be used in the future is for helping reporters and journalists tell the news. Imagine a journalist is onsite where something big has just happened and being able to see the scene as if you were there. Cameras that shoot 360 degrees are quite small and inexpensive nowadays – I can definitely see them being used to enhance stories in the future.
Drones will also, almost certainly have a major impact on the way journalists tell their stories. Drones can provide footage that camera men on the ground cannot or at a fraction of the cost to hire a helicopter. We’re also already starting to see drone footage trickled in advertisements and I’m sure that trend will continue. (Seems like a no brainer way for colleges to show off their campuses, right?) Now this was news to me but according to one of my colleagues, drones will also start to play a part in the hunting business. Supposedly some hunters are using them to get a different perspective or scout game. Here’s a fishing video of a drone being used to find schools of tuna. Drones are also beginning to become a form of entertainment as the growth of drone racing has exploded lately.
Entertainment and Gaming
The gaming industry is massive! In Japan and Korea televised gaming is a normal thing and it’s also starting to be shown more often here in the US. I’d expect this to grow and utilize some of the other technologies we’ve discussed, particularly virtual reality.
Livestreaming was truly the trend of 2016 and based on the advertising efforts of Facebook to promote Facebook Live, I wouldn’t expect it to go away anytime soon. It’s truly changed the way we follow events or news because with livestreaming we can tune in as it’s happening. No more waiting for the news.
Devices and technology like Siri, Google, Watson will continue to be developed and improved. Similar to how Nest works, I’d expect the technologies to begin learning your habits, likes and hates and then adapt to your lifestyle.
Wearable will also continue to be enhanced. I’d expect the information that these wearable technologies collect to also start to be used. One example is a study that Dana-Farber Cancer Institute began this year with Fitbit. The goal is to find out if living a healthy lifestyle can help reduce breast cancer recurrence. I’d also bet that insurance companies start finding ways to access and use this information in predictive analysis for their coverages.
What do you think? Know any exciting technologies that I didn’t think of? Drop me a line in the comment section or at firstname.lastname@example.org, I’d love to hear your thoughts!